The essential oils (Jojoba, Vitamin E, Clove, Cinnamon, Oregano, Thyme, Rosemary) inside this hair, scalp and beard oil improves circulation and support keratin levels to make the actual hairs stronger while they grow. The basic rule of thumb is to apply to scalp after washing hair, and apply as a beard oil at least twice a day. Also, use this oil before you go swimming. It shouldn’t come as a surprise, but chlorine found in pools and waterparks can really dry out and damage hair and skin.